Bundle Pricing Calculator
Work out what to charge for a product bundle. Add each item and its price, set a bundle discount, and see the combined price, the discounted bundle price and the customer saving. Add unit costs to also see your profit and margin.
How to price a product bundle
- Add a row for each item in the bundle with its name and standalone price.
- Set the bundle discount percent you want to offer off the combined price.
- Optionally enter each item's unit cost to see the bundle profit and margin.
Examples
Three items at 15% off
Items priced 20, 30 and 50; bundle discount 15%
Individual total $100, bundle price $85, saving $15 (15%)
Same bundle with unit costs
Add costs 10, 15 and 25 to the items above
Total cost $50, profit $35, margin 41.2%
Frequently asked questions
How do you price a product bundle?
Add up the standalone prices of the items, then apply a bundle discount to that combined total. For example, items priced $20, $30 and $50 add up to $100; a 15 percent bundle discount makes the bundle price $85 and saves the customer $15. A discount in the 10 to 25 percent range is common because it feels worthwhile to the buyer while still protecting your margin.
How is bundle profit calculated?
When you enter a unit cost for each item, the calculator adds the costs to get the bundle's total cost, then subtracts that from the bundle price to get profit. Margin is profit divided by the bundle price as a percent. So an $85 bundle that costs $50 to fulfil earns $35 profit at about a 41 percent margin.
What is a good discount for a bundle?
There is no single right number, but bundles usually discount between 10 and 30 percent off the combined price. Aim for a discount big enough to make buying the set clearly better value than buying items separately, while keeping your profit margin healthy. Use the profit and margin outputs here to find a discount that still pays.
Do I have to enter item costs?
No. Costs are optional. If you only want the bundle price and the customer saving, leave the cost fields empty. Add costs only when you want to see the bundle's total cost, profit and margin. Items left without a cost are treated as zero cost in the totals.
Can the discount be 0 or 100 percent?
Yes. A 0 percent discount makes the bundle price equal to the combined individual price with no saving, which is useful as a baseline. A 100 percent discount makes the bundle free, so the profit equals the negative of your total cost. The discount must stay between 0 and 100.
Is my pricing data private?
Yes. Everything is calculated in your browser. Your item prices, costs and discount are never uploaded, logged or stored, so you can plan sensitive pricing with confidence.
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