Boneyard Tools

Content Brief Generator

Enter a primary keyword, add any supporting terms, and get a ready-to-edit content brief: headline options, a meta description, a full heading outline with notes, FAQ questions and related terms. It is heuristic and template based, so use it as a fast first draft and shape it around real search intent.

How to generate a content brief

  1. Type your primary keyword and add secondary keywords as separate rows.
  2. Pick a content type and, if you want, an audience and a word count target.
  3. Review the brief, then copy it as Markdown or download the .md file.

Examples

Brief for a blog post

primary: email marketing, secondary: subject lines, segmentation
Titles like 'Email Marketing: A Complete Guide', a meta description, an outline with intro, what-is, how-to (with subject lines and segmentation H3s), benefits, FAQ and conclusion, plus FAQ and related terms.

Frequently asked questions

What is a content brief?

A content brief is a short plan for a piece of content. It captures the target keyword, the angle, the headings to cover, questions to answer and terms to include, so a writer can produce a focused, on-topic page without guessing what it should contain.

Does this use AI to write my article?

No. This tool is deterministic and rule based, not an AI writer. It builds titles, an outline and questions from proven patterns using the keywords you enter. It gives you a structured starting point to edit, not finished copy, so the output is predictable and free of invented facts.

How is the target word count decided?

If you enter a number, that is used. Otherwise a sensible default is chosen by content type: about 1,200 words for a blog post, 1,500 for a listicle, 1,600 for a comparison and 2,000 for an in-depth guide. There is no magic length, so always match it to the topic and what competing pages cover.

How should I use the outline and FAQ ideas?

Treat them as a checklist, not a script. Keep the headings that fit your angle, drop the ones that do not, and reorder freely. The FAQ questions are good candidates for an FAQ section that can earn rich results, but rewrite them in your own voice and answer them properly.

What do the secondary keywords change?

Each supporting keyword you add seeds a dedicated H3 under the how-to section and is woven into the related terms and FAQ ideas. That helps the outline cover subtopics you care about instead of staying generic.

Is my keyword data private?

Yes. The whole brief is generated in your browser with JavaScript. Nothing you type is sent to a server, logged or stored.

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